00·Intro

Marketing systems that ship revenue.

Senior marketing operator across Henkel · Geberit · multi-brand automotive. One system, three industry languages.

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Borbala Jarmy
Sydney · 2026

∗ Brands the system shipped at

  • HenkelFMCG · 2011–2013
  • GeberitB2B Manufacturing · 2017–2019
  • Multi-brand automotive groupAutomotive · 2019–present

01Selected work

Three industries, one system.

Same lead-flow operating system, three industry languages. Click any row to see the metrics; open the full case study for the four-act breakdown.

02Positioning

What transfers across industries

The industries change. The system doesn't. Five operating disciplines I run the same way at Henkel, Geberit and a multi-brand automotive group.

  • 01

    Attribution discipline

    I treat every channel as accountable for measurable revenue.

  • 02

    Lead scoring + nurture

    I design the scoring schema before I design the campaign.

  • 03

    Sales–marketing alignment

    I sit with the sales team; the funnel is one team, not two.

  • 04

    Channel mix + budget control

    I move budget weekly based on attributed CPL, not gut.

  • 05

    AI-augmented research + creative

    Claude and Perplexity for company / segment research; structured prompts for first-pass creative; A/B tested against human-written controls.

03Method

How I work

  1. 01DIAGNOSE

    Audit funnel, attribution and channel mix. AI-assisted synthesis across analytics, CRM and competitive data — the bottleneck shows up faster.

  2. 02DESIGN

    Build the lead-flow system: scoring schema, channel plan, content backbone, attribution model. LLM-drafted first-pass artefacts, human-edited to brand voice.

  3. 03DEPLOY

    Execute end-to-end. Instrument every touchpoint. Align sales on the scoring. Automate the rote (Make / n8n / Vercel) so the team can ship more thinking, less typing.

  4. 04DEMONSTRATE

    Attribute revenue. Present the system. Hand off operating playbooks the team can run without me — including the AI prompts and automations.

04Recent learning

What I'm studying now.

  • AI in MarketingUniversity of Virginia
  • Google SEO FundamentalsUC Davis
  • Marketing in a Digital WorldUniversity of Illinois

05About

Operator first. Marketer by trade.

I am a senior marketing operator with 10+ years across FMCG, B2B manufacturing and automotive retail. I install the same lead-flow system in different industry languages — attribution, lead scoring, channel mix, sales–marketing alignment, and AI-augmented research and creative — and run it as an engineering discipline, not marketing folklore.

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06Receipts

I wrote the brief. Claude Code executed.

The portfolio you're reading is my own operator loop applied to a marketing problem: a structured brief I authored, an agentic pipeline I supervised, and the corrections I shipped. Same loop that runs the case studies above — diagnosis, design, deployment, demonstration — translated to building a site instead of running a dealership funnel. The next release adds a per-job application engine and an “ask me about Borbala” agent grounded in this corpus.

  • My roleBrief, positioning, copy, brand direction, review
  • The loopClaude Code · Anthropic SDK · supervised agentic execution
  • In marketing the same loop runs onClaude · Perplexity · GA4 · HubSpot · n8n
The whole stack on /colophon →

07Contact

Let's talk about your funnel.

15 minutes is enough to tell you whether your attribution stack is the bottleneck. Book a slot, or email me directly.

Email me →LinkedIn →

Or write: borbala.jarmy@gmail.com